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Welcome To The Website Of
MARKETING-GURU.COM On
Effective Marketing Management
MARKETING and MARKETING MANAGEMENT
are so important to a company, they basically decide whether a company
makes money or not, and to the extreme, whether a company could stay
competitive and survive.
The secret to the success of mega companies like Microsoft, MacDonald's,
Amazon.Com, Google, etc. is definitely because of their
VERY EFFECTIVE MARKETING STRATEGIES.
DEFINITION OF MARKETING & MARKETING MANAGEMENT
Definition of MARKETING
By The Chartered Institute of Marketing (CIM - UK):
"Marketing is the management process responsible for identifying,
satisfying and anticipating customer requirements profitably."
Definition of MARKETING
By The American Marketing Association (AMA):
".. the performance of business activities that direct the flow of goods
and services from producer to consumer or user."
Definition of MARKETING
By Philip Kotler - "Marketing Management":
"Marketing is the set of human activities directed at facilitating and
consummating exchanges."
Definition of MARKETING
By The Webster's:
"1. The act of buying and selling in the market.
2. All business activity involved in the moving of goods from the
producer to the consumer, including selling, advertising, packaging, etc."
Yep, as you can see very clearly,
MARKETING
is one of the most important part of any business.
The fundamentals and basics of
MARKETING & MARKETING MANAGEMENT are:
- Research and Development: Identify what the market needs and then find
ways to produce products or services that satisfy those needs.
This could be new product / service or improvements on existing ones.
- Advertising and Promotions: Make it known to the market you have
the product or service that satisfies their needs. Use the fastest and
most effective way to inform as wide a coverage of the market as possible.
Educating the market.
- Sales: Make it easy for people to find and purchase them.
Fast, easy and hassle-free. Suitable pricing policy that ensures
the competitiveness of your price, while maintaining a suitable profit at
the same time is essential.
- After-Sales Support: Ensure effective, fast and friendly aftersales support.
- Public Relations: Build a reputable image of your company through
quality products, reliable after-sales support and aggressive involvement in
community service projects and worthwhile government initiatives like education
and health sectors.
- Collaborations: Forming suitable strategic and logistic
Business-To-Business (B2B) alliances and cooperations to expand the market scope
and reach. WIN/WIN situations that are mutually profitable for all involved,
especially the consumers.
- Market Research: Gather feedbacks from all your customers.
And then, keep on adding new benefits and continuous improvements on your
products or services. Yes, from here, we are back to step 1.
If you successfully implement the above
MARKETING basics, the market
will happily and continuously pay for your products and/or services -
and you will keep on making money.
SALES AND MARKETING ARE NOT THE SAME
By now, you should realise that
MARKETING is NOT Sales. Sales is only
ONE part of MARKETING.
Many companies have failed in their
MARKETING efforts
because of confusion on this. The earlier you understand the difference between
MARKETING and Sales, the better. :)
DEFINITION OF GURU
Definition of GURU:
"One who is an acknowledged and respected expert, leader, teacher,
chief proponent or intellectual guide in a particular matter of fundamental
concern."
Thank you for dropping by. We hope you have found the information you are looking for.
Should you require further assistance, please do not hesitate to email us. Thank you.
best regards,
Marketing-Guru.Com,
Effective Marketing Management Research Team
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Is A Collaboration Between Mike Anderson,
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